Our Story


This is a page for you to talk about your business—team, history, vision, approach, etc. Use this space to connect with your customers, build trust, and establish your brand. Customers always appreciate knowing who they’re buying from.

This demo features the work of Araya Jensen, founder of Willful and photography by Canary Grey. In her own words, Araya tells Wind and Willow’s story:

“A love of comfort and beauty is what initially led me from my small Minnesota town near the north shore of Lake Superior to the city to pursue a career in interior design; where I enjoyed designing beautiful and functional spaces for home owners for over twelve years, as a Kitchen and Bathroom Designer. After losing my job due to the housing market crash, an enterprising spirit and solid Midwestern work ethic is what led me to create Willful, formerly Wind & Willow Home.

Existing originally as a curated web shop of handmade home goods created by other designers, Willful turned into a brand of its own quickly after the launch of its own line, which started with wooden spoons, followed by wooden salad bowls, cutting boards, and mini vessels. Over the past couple of years, Willful has grown into a line of simple, yet modern home goods, which have become internationally recognized for their bold colors, bare woods, and organic textures. Made with equal parts purpose, intention, and joy, we hope you’ll love your Willful goods for years to come.”